Logo Generation

I started the process of building a logo for the project. I’m going to take you through the process of each iteration and what I was thinking at each point.

This iteration was just to get something down on the page to work with. You can see that I already have the soft font in here. I had the dotted underline pattern to indicate “beats” to try convey the tagline without using the tagline. No colours or anything, just something straight to the page.

Experimenting with colour now, because I thought it was going to be important to visualise what I wanted from the logo, and it also worked way nicer with the type. I’ve got the tagline in now because the dots weren’t doing it for me.

Adding some contrast with colours between the tagline and wordmark as I thought it all blended together too much with the single colour scheme.

Changing up some colour here to experiment. At this point I was getting unsure about the previous playful colours. Pink and blue combined makes me think about genders instantly which wasn’t what I wanted.

At this point I started thinking that the logo was just very bland. I blame the boring purple-black for that now, but I thought it was the typeface in the wordmark, so I went a bit wild.

Maybe too wild, so I toned it down. But still not the style I was looking for. Started coming back to the realisation that I liked the soft font style more.

I went searching for a new typeface that had the softer edges but also had a bit more presence. I found Fredoka One which fit that bill perfectly. At this point I knew I was happy with the typefaces, and that it must be the colours that were off.

I felt like the previous purple-black colour was overpowering with the new thicker typeface. I brought it back to a playful pink colour, then moved the use of that purple-black down to the tagline. I feel like this hit the balance I was looking for.

A digital scrapbook by William Park. It contains details about my final project "Habeats" for my final project at Interaction Design Belfast.

This material is my submission for IXD501.