I started the process of building a logo for the project. I’m going to take you through the process of each iteration and what I was thinking at each point.
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This iteration was just to get something down on the page to work with. You can see that I already have the soft font in here. I had the dotted underline pattern to indicate “beats” to try convey the tagline without using the tagline. No colours or anything, just something straight to the page.
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Experimenting with colour now, because I thought it was going to be important to visualise what I wanted from the logo, and it also worked way nicer with the type. I’ve got the tagline in now because the dots weren’t doing it for me.
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Adding some contrast with colours between the tagline and wordmark as I thought it all blended together too much with the single colour scheme.
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Changing up some colour here to experiment. At this point I was getting unsure about the previous playful colours. Pink and blue combined makes me think about genders instantly which wasn’t what I wanted.
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